Terms and conditions

Last updated: October 2026

This is an English translation provided for convenience. In case of any discrepancy, the Romanian version prevails.

These terms describe the conditions under which Leadflow provides its services. By placing an order or signing an offer, you agree to them. If anything is unclear, ask us before signing: contact@leadflow.ro.

1. Who we are

The services are provided by POPIRLAN CAMELIA-FLORENTINA PFA, tax ID (CUI) 55459508, Trade Register no. F2026040906009, registered office at B-dul Bucurestii Noi 136, ground floor, ap. 5, Sector 1, Bucharest, Romania, not registered for VAT (“Leadflow”, “we”).

2. Services we offer

Leadflow offers two distinct services, each with its own commercial terms:

B2B Outbound: we build and run prospecting campaigns on LinkedIn, email and Meta for companies that sell to other companies. The service includes defining the ideal customer profile, building and verifying prospect lists, setting up the sending infrastructure, writing the messages, running the campaign daily and reporting, according to the contracted plan.
Digital agent for DMs: we configure, test and maintain conversational digital agents that reply to your business’s customers on the channels included in the chosen plan (e.g. Instagram, Facebook Messenger, WhatsApp, website widget).

The features of each plan are those shown on the website at the time of the order or those in the personalised offer. If the signed offer differs from the website, the signed offer prevails.

Both services are intended for professionals: companies, sole traders and other entities buying for the purpose of their business.

Part A · B2B Outbound

3. Prices and invoicing for B2B Outbound

At the start of the collaboration, a one-time setup fee is invoiced according to the chosen plan. It covers the two to four weeks of preparation: setting up domains and accounts, warming them up, building the lists and writing the messages.
The monthly subscription starts only when the first real messages go out. No subscription is charged while the infrastructure warms up.
The monthly subscription is invoiced in advance for the following month. With annual billing, 12 months are invoiced in advance at the displayed annual price, which includes 2 free months.
Extra accounts (LinkedIn, Instagram, Facebook or TikTok) can be added to any plan at the price shown on the website and are invoiced together with the subscription.
Prices are expressed in EUR and invoiced in RON at the National Bank of Romania exchange rate on the invoice date.
Late payment entitles us to suspend the campaign after prior notice and a grace period of 5 business days.

4. How we work in B2B Outbound campaigns

Nothing goes out without your approval. The ideal customer profile, the messages and the exclusion list are approved by you before launch. The tone is agreed together at the start.
We open the conversation, you continue the sale. Once a prospect replies, the conversation continues directly in your company’s inbox and profile. Replies to prospects, the offer and negotiation remain your responsibility.
Email: we send exclusively from separate domains set up specifically for the campaign. We never send from your company’s main domain.
LinkedIn: we work with conservative daily limits and accounts warmed up before the campaign.
Meta: we do not send cold messages on Instagram and Facebook. A conversation starts only from a comment or a click-to-message ad initiated by the prospect.
Unsubscribes and exclusions: anyone who asks not to be contacted again is permanently added to the exclusion list, across all campaign channels.

5. What we do not promise in B2B Outbound

We do not guarantee a number of replies, meetings or sales. Results depend on the market, the offer, the price and how narrow the targeting is. We commit to delivering the outreach volume and activities included in the plan and to reporting the campaign’s real figures every week.

6. Prospect data

We contact people at their professional addresses and profiles, on topics related to their role, on the basis of legitimate interest. We do not contact personal addresses. For the data of prospects contacted in your campaign, each party’s role and the obligations under Art. 28 GDPR are set out in the contract, in the data processing agreement. Information for prospects is published in the Privacy policy.

Part B · Digital agent for DMs

7. Prices and invoicing for the Digital agent

The service is invoiced as a monthly subscription at the price of the chosen plan shown on the website at the time of the order. Agent setup is included in the subscription, with no separate fee.
Each plan includes a fixed number of replies per month given by the agent to your customers. If you exceed the included volume, the agent keeps working without interruption at the per-reply price shown for your plan. You get no unexpected invoices and the service does not stop mid-month.
Annual billing includes 2 free months.
The subscription price stays locked at the value at signing for the entire uninterrupted subscription. We do not increase it for existing customers.
The subscription is paid in advance for the following month. Late payment entitles us to suspend the service after prior notice and a grace period of 5 business days.

8. Free trial and 30-day guarantee

The Digital agent starts with 7 free days, no card required: we configure the agent on your business information and launch it within that period, so you can see how it works before paying anything. If you move to a subscription and, within the first 30 calendar days from the start of the subscription, you are not satisfied, we refund in full the subscription paid for the first month, with no questions asked. The request is simply sent by email within the 30 days. The free trial and the guarantee apply only to the Digital agent.

9. Limits of the Digital agent

The Digital agent generates automated replies based on information approved by you. Although we test manually before launch and monitor operation, no automated system is infallible and inaccurate replies may occur in unforeseen situations. We commit to correcting any such reported situation as quickly as possible. For conversations with your customers, Leadflow processes data on your behalf, as a processor.

Common provisions

10. What we need from you

To set up and operate the service, you must provide: correct and complete information about your business, the necessary access to the accounts included in the plan, the approvals required before launch and a contact person who responds within a reasonable time. Delays caused by missing items extend the launch deadline accordingly, without affecting the agreed invoicing.

You are responsible for the accuracy of the information communicated on behalf of your business (prices, opening hours, policies, offer) and you let us know when it changes.

11. Third-party platforms and liability

The services depend on third-party platforms (e.g. LinkedIn, Meta, email providers). These may limit, restrict or change how their accounts and interfaces work. We apply prudent practices but are not liable for the decisions of these platforms. We commit to informing you promptly and adapting the setup as quickly as reasonably possible.
Our total liability, on any legal basis, is limited to the subscription value you paid in the last 3 months.

12. Your business data

Information about your business, the conversations and the replies received in campaigns remain yours. We use them exclusively to provide the service. The configurations, methodology and working materials developed by Leadflow remain Leadflow’s property. Details about personal data processing are in the Privacy policy.

13. Term and termination

The monthly subscription renews automatically from month to month.
You can cancel the monthly subscription at any time with a simple email notice. The service stays active until the end of the period already paid, and nothing is invoiced from the next due date. No termination penalties.
For B2B Outbound we recommend at least three months for meaningful results, as B2B sales cycles are long. This recommendation is not a mandatory minimum period.
For annual billing, early termination conditions are those in the signed offer.
We may terminate the contract with 30 days’ notice, refunding pro rata any amounts paid in advance for the period not provided.
We may terminate the service immediately, with notice, if it is used for illegal activities or activities contrary to the policies of the platforms used.

14. Disputes

These terms are governed by Romanian law. We first try to resolve any disagreement directly and amicably. If that fails, disputes are settled by the competent courts in Romania. Consumers also have access to alternative dispute resolution through the ANPC SAL platform.

15. Changes to the terms

We may update these terms. The current version is always published on this page, with the update date. For existing customers, significant changes are communicated directly and do not affect the price conditions guaranteed at signing.